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New West End Company – Europe’s Largest BID, London

A world leading property and occupier Business Improvement District (BID). The largest in Europe, representing over 600 businesses and 150,000 employees across Bond St, Oxford St, Regent St & Mayfair in London. As both a Director (founding stage) and then returning as Chief Executive, Jace Tyrrell led high performing teams, secured impressive business mandates (world record BID Ballot in March 2021) and achieved remarkable precinct results by enabling strong public, private and community sector collaborations