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This is the Century of Cities…

City-Squared Consulting |
Business working collectively to advance cities

Co- Founder, Jace Tyrrell brings a team of global experts together, to advise on and deliver commercial value for places. Specialising in:

1. CAPITAL: Fundraising & Placemaking – highly experienced in mixed ownership precincts


2. COLLABORATION: Destination Partnerships – structures, strategies and experiences to drive the place-based visitor economy

3. CAMPAIGNING: Local & Global – advocating collectively for business & investment

I have been extremely impressed by the remarkable way that Jace Tyrrell led the New West End Company, certainly the most impressive BID in Britain, particularly in the transformational results that he achieved, and I am certain that he will continue to achieve great success in the next chapter of his life

Robert DavisFormer Deputy Leader of Westminster City Council, London

We can’t wait to welcome Jace back home and bring his expertise in the world’s largest and most successful BID in London’s West End to our New Sydney Waterfront precinct.”

Geoff ParmenterChair New Sydney Waterfront, Australia

Attracting Jace Tyrrell back home to Sydney is a wonderful endorsement of that Vision. The confidence and commitment of the Founding Members, the collaborative nature of their approach and now the injection of such world leading expertise puts us well on track to position our Western Harbour as ‘the World’s Best Waterfront’ over the next ten years.

Dominic PerrottetPremier New South Wales, Australia

Jace has shown a great deal of dedication and commitment to his role and diligently championed one of the most famous shopping quarters in the world both domestically and internationally. Under his leadership, New West End Company shone bright, contributing billions to London and the UK’s economy.

Sadiq KhanMayor of London

We know the challenges are too great to be tackled by one party

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