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We don't like to brag, but we're changing the game

“Jace has shown a great deal of dedication and commitment to his role and diligently championed one of the most famous shopping quarters in the world both domestically and internationally. Under his leadership, New West End Company shone bright, contributing billions to London and the UK’s economy.”

Sadiq KhanMayor of London

“Attracting Jace Tyrrell back home to Sydney is a wonderful endorsement of that Vision. The confidence and commitment of the Founding Members, the collaborative nature of their approach and now the injection of such world leading expertise puts us well on track to position our Western Harbour as ‘the World’s Best Waterfront’ over the next ten years.”

The Hon. Dominic PerrottetPremier New South Wales, Australia

“Under Jace’s leadership, we have worked with the New West End Company for almost two decades to deliver some truly transformative schemes. His leadership and vision have been testament to the continued success of the district, not least given the challenges of the past two years.”

Andy ByfordLondon Transport Commissioner

“For the last six years Jace has been unwavering in his commitment to the West End, standing up not only for the needs of our district, but also the wider British retail and leisure sectors. He has led the West End to new heights, spearheading major transformational schemes, and welcoming new brands and experiences to the area.”

Sir Peter RogersChair New West End Company, London

“Central London is one enormous jigsaw puzzle, trying to fit the needs of retailers, workers, residents and visitors to those of transport and utility infrastructure, developers and landlords — it is no easy feat. But, Jace is London’s networker and the man to lead and rise to this challenge.”

Daniel Van GelderChair Westminster & City Property Association, London

“I hope you will enjoy working with Jace as much as we in London have, and I know he will be a great advocate and asset to you and the city.”

Sadiq KhanMayor of London

“Jace genuinely cares about the local residents and the positive role that business can play when they partner constructively with neighbourhoods. Working on the Soho Neighbourhood Plan and securing the strong mandate from both the business and residential community for the plan was a team effort, but one that Jace led the charge on, bringing relentless energy, expertise and his campaigning skills to the endeavour. London’s loss is absolutely Australia’s gain.”

Lucy Haine,Chair Soho Neighbourhood Forum, London

“I have been extremely impressed by the remarkable way that Jace Tyrrell led the New West End Company, certainly the most impressive BID in Britain, particularly in the transformational results that he achieved, and I am certain that he will continue to achieve great success in the next chapter of his life.”

Robert DavisFormer Deputy Leader of Westminster City Council, London

“Jace has continued to blaze a trail in the centre of London and it’s been a pleasure to start working with him to bring social value to the heart of the West End. He has been particularly good at seeing the bigger picture (and opportunities) with regards to ESG and mobilising action through engaging key stakeholders who share a common purpose.”

Mark ShearerCo-Founder Urban Action, London

“It was a real pleasure cooperating with you on the many topics that have affected our business life in London. Once again, thanks for your precious partnership over the past years.”

Alessandro ValentiEMEA President, Louis Vuitton, Paris

“Thanks Jace for all you have done for the West End and indeed London. Your drive, enthusiasm, leadership and resilience has delivered in so many areas.”

Julian StocksPartner Knight Frank & The Pollen Estate, London

“We can’t wait to welcome Jace back home and bring his expertise in the world’s largest and most successful BID in London’s West End to our New Sydney Waterfront precinct.”

Geoff ParmenterChair New Sydney Waterfront, Australia